Bakersfield College Wins Statewide PR Award

Amber Chiang with the CCPRO Award

Amber Chiang with the CCPRO Award

Sometimes, good things can come out of challenging situations. That is the case for Bakersfield College’s year-long communication effort on the athletics sanctions which were announced last May. Before that announcement was made, Bakersfield College’s Public Information Officer, Amber Chiang, was hard at work planning our communication strategy, and after the announcement, she continued this work to keep the college’s message, plans, and position in the community through strategic outreach.

In February, Amber looked back on the year of work, and submitted an extensive package of information to the Community Colleges Public Relations Organization PRO Award competition’s “Media Success Story” category. Bakersfield College took home top honors on April 17!

That night, Amber accepted the award on behalf of Bakersfield College and texted me just after the win.. Amber said she found the sustained crisis communications effort to be professionally challenging, and was elated the college was recognized by our peers for our work. Most of the time, happy news items win the “Media Success Story” category (Bakersfield College won it in 2012 for our media outreach on Dr. Levan’s historic gift), so for a crisis communication effort to win is really something special.

Bakersfield College’s “Media Success Story” scored 56 out of a possible 60 points to win. The judges’ comments included:

Well executed! A textbook example of how to respond to such a development. Wow!

An admirable, disciplined effort under difficult circumstances. Very well organized and prepared.

Amber’s role in the sanctions communications was not an easy one; she battled internal and external forces while working to maintain the college’s image in the community and our focus on students.  Good work Amber! and thank you!

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5 thoughts on “Bakersfield College Wins Statewide PR Award

  1. Drea April 22, 2014 at 11:58 pm Reply

    Wonderful news! Congrats Amber!

  2. Nancy Perkins April 23, 2014 at 7:32 am Reply

    Amber provides a professional “face” for our institution. Great job as always.

  3. Tom Moran April 23, 2014 at 11:09 am Reply

    Congratulations to Amber. She performs a great deal of hard work behind the scenes. It’s nice to see her receive this recognition–much deserved.

  4. Greg Goodwin April 27, 2014 at 10:18 am Reply

    Amber is a real credit to BC. I’m glad she is getting some well deserved recognition.

  5. Bakersfield Public Relations October 20, 2014 at 11:10 am Reply

    Congratulations Amber!

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